目的论视角下酒名英译探析

On the Translation of Names of Alcoholic Drinks from the Perspective of Skopostheorie

酒名不仅是产品的品牌标识,而且是消费者了解产品的钥匙。酒名的英译对于产品能否成功地走向世界具有非常重要的意义。本文以目的论为理论基础,结合实例分析了酒名翻译的三点要求和三个策略。

The names of alcoholic drinks are not only their brand identity but also the keys for the consumers to understand the alcoholic drinks.The translation of the names of alcoholic drinks is greatly meaningful to the issue whether the alcoholic drinks will sell well abroad.Based on Skopostheorie,this article analyses three basic demands and three strategies when translating the names of the alcoholic drinks with examples.