地方院校学报品牌栏目建设的思考

On the Construction of Journal Brand Column in Local Colleges and Universities

地方院校学报在栏目建设过中普遍遇到了两大难题:一是栏目设置几乎相同,没有自身特色,导致内容的同质化;二是受众面小导致发行量小,难以扩大自身影响力。要解决这两大难题,地方院校学报必须依托地方特色,突出栏目特色;通过提高编审人员能力与素质以提高特色栏目的质量,从而逐步形成自身的品牌栏目。

In the construction of journal columns, there are two problems： first, the column without own characteristics resulted from homogenization of content; second, a small amount of the issue limited by the small amount of the audience, which limits the expansion of the journal＇s academic influence. There are at least two points from which the solution of the problems in question can benefit： first, journal has to form its own column characteristics based upon the regional culture features; second, the improvement of the capacity and professional quality of editors can improve the journal quality, so as to gradually form their own brand columns.