高校网络舆论领袖特征分析及其引导策略——以北大未名BBS为例

Identifiers of College Network 0pinion Leaders and Guiding Strategies

舆论领袖主要是通过自身的专业知识和频繁的互动获得舆论的高位,而在专业性较强的话题中,舆论领袖更多地依靠自己的专业知识来获得跟随者的赞同,引导意见流向。应通过主动培养,加强沟通和服务,开展网络舆情的分析研究积极引导舆论领袖进而引导网络舆论。

Opinion leaders gain influence and popularity mainly through their expertise and their trequent interaction with the public. The more professional the topic is, the more these leaders rely on their professional knowledge to draw followers. Colleges and universities should try to gain the initiative by training opinion leaders, increasing communication and providing better service; they should make analytical investigation of online public opinion and provide positive guiding to opinion leaders so they can in turn positively guide the online public.