哈尔滨城市冰雪旅游市场需求影响因素分析与预测

Analysis and Forecasting of the Market Demand of Harbin Ice-Snow Tourism

旅游作为一种特殊的消费,有必要对影响其市场需求的诸多因素进行科学的分析。文章在分析影响哈尔滨城市冰雪旅游市场需求因素的基础上,通过相关性分析认为,城镇居民人均可支配收入、城镇人口与哈尔滨城市冰雪旅游市场需求具有显著的正相关性,以此建立回归模型并进行预测,以期为哈尔滨城市旅游的规划、发展与科学决策提供有益的建议。

Tourism is a special kind of consumption. It is necessary for us to do scientific analysis on the multitudinous factors which influence its market demand. Various factors that influence market demand of Harbin ice-snow tourism are analyzed. According to the correlation analysis, we find that urban per capita disposable income, the urban population and the market demand of Harbin ice-snow tourism have significantly positive correlation,furthermore we estab- lish a regression model and do some forecast. Hopefully, we may provide useful advice fo~ the planning, development and scientific decision of Harbin tourism.