创业者性格特质对机会识别的影响:基于PSED Ⅱ的实证研究

The Effects of Entrepreneurial Personality Traits on Opportunity Identification: An Empirical Study Based on PSED Ⅱ

从特质论视角出发,文章创造性地构建了创业者机会识别方式选择模型。以PSEDⅡ的横截面数据为样本,采用多元和二元logit回归方法,文章检验了美国创业者创新导向、成就动机、自我效能、控制源、模糊容忍能力、自主性等性格特质对搜索、发现、浮现等三种机会识别方式选择的影响。结果表明,成就动机、控制源、模糊容忍能力及自主性等特质对创业者在搜索与发现,发现与浮现之间的选择有显著影响。

From the traits view, this paper develops an entrepreneurial opportunity identification model. By adopting the methodology of binary and multinomial logit regression, this research tests the influence of the personality traits, including innovation orientation, aehievement motivation, self-efficacy, locus of control, tolerance for ambiguity and autonomy, on the opportunity identification approaches of search, discovery, and emergence, with America cross-section data from PSED Ⅱ. The result demonstrates that achievement motivation, locus of control, tolerance for ambiguity and autonomy do affect entrepreneurs＇ choice of opportunity identification approaches in respect of choosing between search and discovery as well as between discovery and emergence.