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更新电力营销观念助推企业发展 被引量:1

Updating of power marketing concept for enterprise development
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摘要 随着社会经济的快速发展,在现代市场营销这个大平台上,出现了知识营销、网络营销、关系营销等多种新的营销观念和方法,并不断推陈出新,被称之为"新营销"。作为电力企业,在新的形势和环境下,应更新营销观念,大力推行新营销观念和营销方法,激发创新,不断提高自己的竞争优势。 With the rapid development of social economy, the knowledge marketing network marketing, relationship marketing and other new marketing concepts or methods were developed on the modem market, and they also updated constantly. We called them all "new marketing". As modem electric enterprises, we should update the marketing concept and put forward new marketing methods. That could stimulating innovative spirit under the new situation and environment, and could improve our own competitive advantage constantly.
作者 黄瑾
机构地区 六盘水供电局
出处 《贵州电力技术》 2013年第6期92-94,共3页 Guizhou Electric Power Technology
关键词 市场营销 电力市场营销 客户 marketing electric power marketing client
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