国际化办学环境下高校对外宣传的特点及启示——基于广东外语外贸大学的年度调查分析

Features and Implications of the International Communication in the University:A Yearly Survey from Guangdong University of Foreign Studies

在新闻传播快速发展的今天,分析国际化办学环境下高校外宣的规律,对及时宣传报道高校新的办学思想、办学业绩、发展战略具有重要的意义。本文以广外为个案,就广外外宣的总体趋势、新闻特点、报道规律进行分析,以期凝练思路,为塑造大学形象、提升广外的知名度和美誉度提供舆论支持。

Nowadays journalism and communication is developing fast. Against this backdrop, analyzing the pattern of international communication associated with internationalized education is of great importance for timely reporting new ideas of management, accomplishments in school running, and developmental strategies. This article presents a case study from GDUFS and analyzes the overall trend of its international communication, features of news and patterns of report. It aims to orovide suovort from oublic opinions for shaoine the Universitv＇ s image and no｜i,~hin~ its renmatinn