公共图书馆媒体影响力评价研究——以东北三省省馆为例

Evaluation on the Public Libraries’Media Influence——Taking Three Provincial Libraries in Northeast China as An Example

阐述公共图书馆媒体影响力的概念与五个评价指标。通过对2011年黑龙江省图书馆、吉林省图书馆和辽宁省图书馆媒体报道情况的统计,结合五个评价指标对三馆的媒体影响力进行比较评价,认为应借鉴三馆的媒体宣传报道实践经验,做好媒体宣传报道的推广工作。提出提升公共图书馆媒体影响力的三个策略:通过服务创新,培育媒体关注点;积极与媒体合作,争取媒体报道;适应社会文化发展要求,善于挖掘图书馆亮点。

Based on the statistics of media reports concerning the three provincial libraries in Northeast China, this article makes a comparative evaluation on their media promotions according to five evaluation indexes and proposes to learn from their publicity experiences to improve library＇s media propaganda. Furthermore, it brings forward three strategies for public library to enhance its media promotion： appealing to the media by service innovation; garnering media coverage by active cooperation; finding library＇s highlights by adapting to social and cultural development.