摘要
兴办民族高校是民族高等教育最直接的手段,在民族高校中开设的"市场营销学"课程应具有民族特色,而任务驱动式教学是一种很好的教学方法,它通过教师针对民族文化设定特定的任务,让学生在学习理论知识时,不但获得一定的实践能力,还能更进一步了解民族文化。在此,通过任务驱动式教学在民族高校"市场营销学"中的应用,对其实施提出反馈意见,以提高课堂教学效果。
Establishment of ethnic colleges and universities is the most direct means of higher education. To open "marketing" course in the national colleges and universities should have national characteristic, so the task driven teaching is a very kind of good teaching method. It set a specific task by teachers according to the national culture, let the student not only have cerlain practical abilily, can also learn more about national culture in learning theory knowledge. Based on the task driven teaching in ethnic cdleges and universities "marketing", the application of the implementation of feedback, in order to improve the effect of classroom teaching.
出处
《贵州民族研究》
CSSCI
北大核心
2013年第3期210-213,共4页
Guizhou Ethnic Studies
关键词
任务驱动式教学
民族高校
民族特色
市场营销学
Task driven teaching style, National colleges and universities, National characteristics, Marketing