网民族群视阈下的网络文化产业化研究

The Research of Network Culture Industry from the Perspective of Netizen Group

通过厘清网络文化与网络文化产业的含义,提出了以网民族群为主要目标市场的网络文化产业概念。在对基于网络特定族群衍生出的网络文化特征剖析的基础上,提出了网络文化产业化发展模式,并对发展模式中的关键模块——网络文化符号处理展开了讨论。

This paper firstly proposes the concept of the network cultural industries which regard the netizen group as the main target market by clarifying the meaning of the intemet culture and intemet culture industry. Secondly it points out the developing mode of network culture industrialization on the basis of the network cultural characteristics derived from netizen groups, and then discusses the network cultural symbol which is the key module of the network cultural industry development mode.