长尾效应视域下的饭店多品牌营销模式研究

The Research of Hotel Multi-brand Marketing Model under the View of Long Tail Effect

在长尾效应视域下分析我国饭店业市场需求现状,通过分析找到以多品牌为应对策略的营销模式。以多品牌覆盖多元市场,以多品牌满足个性需求,以多品牌规避市场风险,为中国饭店业市场寻求到新的商机。

Under the long tail effect analysis the market demand present situation of Chinese hotel industry, finds the multi - brand marketing mode as coping strategies through analysis. We can cover multiple markets with multi - brand, meeting individual needs with multi - brand, avoiding market risks with muhi - brand. Hope seeks new business oppor-tunities in the China hotel industry market that appeared the long tail effect gradually.