论《壹周立波秀》新闻娱乐化三种趋向

Three Trends of News Entertainment Program"Weekly Leebo Show"

《壹周立波秀》的新闻娱乐化表现为主持人新闻娱乐化,海派清口创始人周立波人生经历复杂传奇,本人个性张扬、语言犀利,作为节目主持人,满足了受众的好奇心;节目内容新闻娱乐化,该节目对时下热点新闻信息进行娱乐化解读,一针见血,满足了受众的"泄愤欲";节目形式新闻娱乐化,此节目以中产幽默的精神搭配老上海风格的舞台进行演绎,经典又时尚,颇让受众耳目一新。这三者使其具有独特的新闻娱乐魅力。与此同时,该节目要保持足够的生命力,则要细化市场,准确定位,不断在内容及形式上保持创新,避免陷入单调乏味僵局,使受众产生审美疲劳。

The news entertainment feature of the TV program ＂Weekly Leebo Show＂ is reflected in the host, the contents and the show style. Zhou Libo, the starter of the cross - talk, has a complicated and leg- endary life experience. As the host of show, his swanky personality and sharp language meet the audience~ curiosity. The show unscrambles the hot news with entertainment and goes right to the heart of the matter, so it meets the audience~ ＂desire to vent＂. It also combines the humorous spirit of the middle class with a stage of old Shanghai style, which is classic and stylish and makes the audience refreshed. All these three features give it a unique charm of news entertainment. At the same time, if the show would maintain its vitality, it is important to refine the market, do accurate positioning, keep innovating in content and forms, and to try to free itself from tediousness and making the audience aesthetically fatigue.