新形势下电大开展社区教育的SWOT分析——以珠海广播电视大学为例

SWOT Analysis on TVU Community Education under the New Situation——Taking Zhuhai Radio and Television University as an Example

借鉴企业战略管理原理SWOT分析,以珠海广播电视大学为例,对电大开展社区教育的优势、劣势、机遇和威胁进行分析,通过SWOT矩阵组合,制定广播电视大学开展社区教育的战略策略:主动出击、争取政府支持、抢占珠海社区教育制高点;创新服务机制、提高服务水平;加强师资队伍建设,提高社区教育的教学适应能力;充分利用学生、企业和其他教育资源等。

By using the SWOT analysis for enterprise strategic management principles to analyze the ad- vantages, weaknesses, opportunities and threats carrying out community education in Zhuhai. It is suggested that Zhuhai Radio and Television University try it best to attract government support, innovate its service mechanism, improve its service levels and the businesses and other educational resources. teaching staff＇ s quality, and make full use of the students.