乡土文化与海南乡村旅游业可持续发展思考

On Sustainable Development of Local Culture and the Rural Tourism in Hainan Province

乡土文化作为一个地区土生土长的物质或非物质民间文化,在乡村旅游中具有重要价值。分析海南乡土文化资源在乡村旅游业中的开发和利用的现状及存在问题,建议从展示乡土文化精华,营造鲜明乡村印象;植入非物质文化,丰富乡村旅游资源文化内涵;提高产品教育性,注重开发参与性和知识性旅游生态产品等方面开发和利用乡土文化资源促进海南乡村旅游业可持续发展。

Local culture, as a regional native folk culture , physical or nonphysical, has great value in rural tourism. When the present situations and the problems of Hainan local cultural resources in the develop- ment and utilization in the rural tourism are analyzed, it is suggested to display the essence of local culture, create a distinct rural impression, implant non - physical culture and enrich cultural connotation of cultural tourism resources. What＇ s more, it is recommend improving the product of education and paying attention to the development of participation and knowledge of the ecological tourism product development and making use of the local cultural resources to promote the sustainable development of rural tourism in Hainan.