刍议超市生鲜农产品经营模式

Discussion on Business Model of Fresh Produce in Supermarket

生鲜农产品的超市化经营是大势所趋。连锁超市在生鲜农产品经营方面有着独特的优势,同时面临着诸多挑战。通过对品牌经营、品类管理、基地直采、配送体系、质量安全、信息平台六个方面进行提升,可以改善连锁超市生鲜农产品的经营模式,从而降低成本、提高效率及改善质量,最终提高消费者满意度和连锁超市的经营绩效。

The supermarket operation of fresh produce is the trend. Supermarket chains have a unique advantage in operating the fresh produce, at the same time face many challenges. By enhancing the brand management, category management, sourcing from base, distribution system, quality and safety, information platform six aspects, it can improve the business model of supermarket fresh produce, reduce costs, improve efficiency and quality, and ultimately increase consumer satisfaction and business performance of supermarket chains.