中小企业营销忌拔苗助长

SME should Know "More Haste,Less Speed"

中小企业营销拔苗助长的表现形式多样,危害大,值得警惕。中小企业营销应回归本原,做到以消费者为中心,逐步形成营销风格,有计划开展营销。要遏制中小企业营销拔苗助长行为,应改善中小企业成长环境,增强中小企业领导者营销素质,完善营销决策机制,建立营销预警制度。

There are many manifestations of destructive enthusiasm of small and medium-sized enterprisesj marketing, which has big harms, deserves alert. Small and medium-sized enterprises＂ marketing should return to primitive, achieve that make the consumers as the center, gradually form the marketing style, launch marketing in a planned way. To suppress destructive enthusiasm, we must improve the small medium-sized enterprises＂ growth environment, strengthen leaders＂ marketing quality, perfect marketing decision-making mechanism, build marketing warning system.