海南省大学生体育行为现状及引导策略

Research on Present Situation and Guidance Strategies of Sports Behavior of College Students in Hainan Province

采用文献资料法、问卷调查法、数理统计法对海南省大学生体育行为现状进行调查,结果发现:(1)海南省大学生具备一定的锻炼意识,但实际参与体育锻炼的程度不高,体育人口仅占调查人数的20.29%。(2)海南省大学生的体育消费意识较强,体育消费动机和消费项目多元化,每学期体育消费金额不足100元的学生占主体,消费结构大都处于实物体育消费状态。(3)海南省大学生体育信息意识一般,每周获取体育信息的次数在2次以上的占主体,获取体育信息的主要渠道是通过互联网和电视广播,获取的主要内容是体育时事新闻和观看体育赛事。并提出有助于大学生良好体育行为形成的引导策略。

Through using the method of literature, questionnaire, mathematical statistics ,it investigated the present situation of Hainan university students＇ sports behavior. It showed that： Hainan university students have higher sports cognition than to participating physical exercise. College students＇ sports consumption consciousness in Hainan province gradually increased and had various trend on sports consumption motivation and consumer items, most students＇ sports consumption amount is less than 100 Yuan per semester,and most of them paid more atten- tion to the material consumer goods. They are able to obtain sports information more frequently and accessibly, but they focus on sports news and neglect the knowledge and methods of sport fitness. It puts forward some guidance strategies to help students form good sports behavior.