摘要
发展文化体育产业,是当前我国经济转型升级的要求,对国家保增长、扩内需、调结构都具有积极意义。本文以全国著名的教育之乡—南通为例,通过对南通体育产业发展现状的研究,分析出制约南通体育产业发展的诸多因素,在此基础上,提出如何充分利用南通的体育资源,发展体育产业的对策思路,诸如:政府制定扶持体育产业发展的相关政策;利用奥运冠军效应,鼓励体育企业品牌化发展,提升产业的竞争力;推进体育产业一体化进程;大力培养体育市场管理人才等,从而推动南通体育产业的可持续发展。
Accelerating the development of sports industry is the requirement of Chinese economic structure strate- gic adjustment, developing the sports industry under the guidance of appropriate government policy has positive effects on Chinese' s economic growth, domestic demand expanding,as well as the development structure readjust- ment. Based on the study of current situation of Nantong sports industry, this paper analyzes the constraints of Nan- tong sports industry and provides according recommendations to promote the sustainable development of the sports industry of Nantong city by making full use of the city' s sports resources. These recommendations includes formu- lating relevant supportive policies by government, enhancing industrial competitiveness by encouraging the develop- ment of sports brand, promoting the integration of the sports industry, taking great efforts to train sports marketing manager and so on.
出处
《体育科技文献通报》
2013年第9期111-113,120,共4页
Bulletin of Sport Science & Technology
关键词
体育产业
发展
策略
sports industry
development
tactics