会议展览业与旅游业的互动研究——以北京旅游商品展会活动为例分析

Research of Interaction between Exhibition Industry and Tourism Industry: a Case Study of Beijing Tourist Commodity Exhibitions

会展业与旅游业的结合是市场需求和市场供给的完美结合。会展业通过展览展示为旅游业注入了新鲜血液和资源,旅游业的服务条件则提高了会议旅游的层次和深度。这是典型的借力打力的进一步为生产商的中间服务。两大行业的协调发展的同时,对相关行业的发展也具有带动作用。为促进两大行业更好的互动发展和有机合作,需要搭建以政府、协会、会展商、旅游业为主体的信息化服务平台。信息化服务不仅能够带动会展业的良性发展,更能够为旅游业带来新的契机和机遇。

The integration of the exhibition industry and tourism industry is a perfect combination of market demand and supply. The ex- hibition industry injects fresh blood and resources in the tourism industry by means of display and demonstration; the service condition of the tourism industry improves the level and depth of convention tours, which is a typical intermediary service further offered to producers. The harmonious development of the two industries also plays a leading role to relative industries. In order to facilitate the better interaction and cooperation between the two industries, an informationized service platform operated by the government, associations, exhibitors and the tourism industry should be built, which will drive the benign development of the exhibition industry and will bring about new opportu- nities to the tourism industry as well.