认知角度下女性用品广告的隐喻分析

Metaphorical Analysis of Female Supplies Ads from the Perspective of Cognition

本文重点探讨隐喻在女性用品广告中的类型和功能,发现此类广告中的隐喻具有其自身的特点,在广告语篇中起着重要作用。它可以帮助了解、联想新产品,最终达到说服受众的目的。

The current paper mainly discusses the types and function of metaphor in female supplies ads. The research result shows this kind of metaphor has its own characteristics and plays an important role in advertisement, which can help customers to know the new product and associate it with other things so as to persuade them.