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项目管理技术在教育组织形象管理上的应用 被引量:1

The Application of Project Management Techniques in Image Management of Educational Organizations
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摘要 项目管理技术是上个世纪新兴的管理技术,它的兴起是人类社会生产信息化、智能化的必然结果。将人类组织活动和工程建设的过程,用项目管理的方式加以运作,极大地提高了管理效率和工程进度。教育组织形象的塑造和管理一直是教育组织管理者十分关注的问题,但是长期以来一直缺乏科学的塑造和手段,在教育组织形象的运作手段上也比较单一。项目管理技术在教育组织形象管理上的应用,将会提高教育组织形象塑造和管理的科学性,为教育组织形象管理提供一个标准化的模式,从而提高其塑造水平和效率,规避组织项目风险。 Project management techniques are emerging management technologies of the last century, ttm rise of human society production information, and the inevitable result of the intelligent. The human organizational activities and the construction process, the way of project management operations, which greatly improves the efficiency of the management and progress of the project. The characterization and management of educational organizations has been of great concern to the managers of the educational organization, but has long been the lack of scientific shaping and means, in the image means the operation of the educational organization is also relatively simple. Application of project management techniques in image management of educational organizations will enhance the image-building of educational organizations and scientific management, image management education efficiency, and to avoid organizations to provide the risk of organizing the a standardized model, thereby enhancing its shape and project.
作者 马峰
出处 《聊城大学学报(社会科学版)》 2013年第4期107-115,共9页 Journal of Liaocheng University:Social Science Edition
基金 山东省社会科学规划研究项目(10CSHJ08):社会转型过程中青年人的个体行为研究--以90后大学生为例
关键词 教育组织形象 形象管理 形象塑造 项目风险 educational organization image Image Management image-building project risk
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  • 1Laura Morgan Roberts, Creating a Positive Professional Image, http://hbswk.hbs.edu/archJve/4860.html,6/20/2005.
  • 2Ma Feng, Adaptation of foreign students in cross-cultural environment, Odessa: Odessa Management Institute Press, 2009, p.22.

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