基于价值创造的我国海洋高科技企业知识产权战略地图研究

The Intellectual Property Strategic Map of China's Marine High-tech Enterprises based on Value Creation

基于价值创造的海洋高科技企业知识产权战略地图描述了海洋高科技企业知识产权价值创造的主要构成要素及各要素间的逻辑关系,从上到下的推行把知识产权价值创造的最终目标层层分解为市场价值创新、成本结构优化及溢价持续性措施,展示了一个海洋高科技企业知识产权价值战略的实现途径及实施所需的特殊人员、信息和组织,帮助管理者更好地管理知识产权战略的执行。

In the era of knowledge economy, development of Marine high-tech must be based on the system and protection of Intellectual Property Rights. Marine high-tech enterprises also need to link their Marine intellectual property rights with their strategy and value crea- tion. The Intellectual Property Strategy Map of Marine high-tech enterprises which based on value creation is such a tool. Firstly, it describes the three main elements of intellectual property value creation of Marine high-tech enterprises which are the market value innovation, the cost structure optimization and the premium sustainable measures, and analyzes the logical relations among these elements. Furthermore, from top to bottom it decomposes the ultimate goal of intellectual property value creation into three elements so that it shows the value realization ways of knowledge property strategy and the implementation resource of special personnel, information and organization in a Marine high-tech enter- prises in order to help managers do better in managing the implementation of the strategy of intellectual property rights.