基于计算实验的供应链联盟形成机制研究

Mechanism of Supply Chain Alliance based on Computational Experiment

采用计算实验方法模拟供应链联盟的形成过程,分析了供应链联盟成员主体行为的交互规则,重点研究了产品复杂性、核心企业能力因素对企业结盟策略选择的影响路径。结果表明,随着产品复杂程度的增加,核心企业结盟单个上游或下游企业的意愿增强,但当其复杂性超越一定临界值时核心企业更偏好于同时结盟上下游企业的策略,另外过高能力的核心企业结盟意愿低于能力不足的核心企业的结盟意愿。

This paper applies the computational experimental method to simulate the process of supply chain alliance, discusses agent＇s behavior strategy of the supply chain alliance members, and studies how the product complexity and capabilities of core enterprise effect on strategy selection. The results show that the core enterprise prefers to allies the single upstream or downstream enterprises when the product＂ complexity is increasing. However, when product complexity is beyond a certain value, the core enterprise prefers to choose the allying strategy of the upstream and downstream enterprises. Moreover, higher the ability of the core enterprise is, the lower of its alliance willingness is, which provides a reference for the enterprise supply chain alliance.