城乡居民文化消费对我国文化产业发展影响的实证研究

Empirical Research on Effects of Cultural Consumption of Urban and Rural Residents to Development of China’s Cultural Industry

文章运用计量模型对城乡居民文化消费、文化投资与GDP的关系进行了实证分析,结果表明城乡居民文化消费比文化投资更能促进我国文化产业的发展,从而提出我国文化产业发展应从促进文化消费需求入手,通过城乡居民文化消费需求的协调增长来促进我国文化产业又好又快地发展。

The paper does empirical analysis on the relationship between cultural consumption of urban and rural residents, cul- tural investment, and GDP. The result shows that it is cultural consumption of urban and rural residents not cultural investment that could promote the development of China＇s cultural industry further, which proposes that the development of China＇s cultural industry should start with demand for cultural consumption, and promote the development of China＇s cultural industry sound and rapidly through the coordinated growth of the demand for cultural consumption of urban and rural residents.