内地游艇旅游市场前景和发展策略研究——以武汉市为例

Study of the tourism market prospect of inbound yacht and its development tactics——A case study of Wuhan

武汉市的观光休闲旅游资源比较丰富,大中型旅游产品众多,但是游艇旅游的发展起步较晚。武汉市发展游艇业具有法律保障、政策保障、经济产业链和雄厚的船舶制造实力等优势条件,但是与沿海城市的游艇市场相比,还有较大差距。充分利用武汉市的资源和优势,从营销模式多元化、游艇观念普及、管理法规完善和相关基础设施建设等四个角度来发展武汉市的游艇旅游产业。

Wuhan is rich in tourism and leisure tourism resources with numerous large and medium - sized tourism products, but the development of yacht tourism starts late. The development of Wuhan yacht industry has the advantage conditions of legal protection, policy support, economy industrial chain, the strength of ship manufacture and so on, but compared with coastal yacht cities, there are still quite great differences. It is necessary to promote the development of Wuhan yacht tourism industry by way of making full use of Wuhan city resources and advantages from the four angles, namely the diversification of marketing mode, the popularity of yacht concept, the improvement of management regulations and the related construction of infrastructure and so on to promote the development of Wuhan yacht tourism industry.