平面广告设计课的实践教学模式探析

Discussion on the Practical Teaching Mode of the Design of Print Advertisements Course

平面广告设计课程实用性较强,在广告学专业教育中占据很重要的地位,它是学生直接面对社会的关键性课程。在广告专业教学过程中,教师不但要进行理论知识的传授,更应该注重学生实践技能的运用。平面广告设计课程的实践教学培养学生的就业上岗竞争力和实际操作技能,能有效提高学生的创新能力、组织能力和制作能力等综合素质。教师在实践教学过程中应开展多层次、多渠道的实践教学活动,起到启发、引导作用,突出实践教学的目的性、实用性,力求产、学、研结合,教学市场化。

The design of print advertisements course has strong practicality. It plays an important role in the education of advertising major, and is also a key course for students to face society directly. During the teaching process, teachers should not only impart theoretical knowledge to students, but also pay more attention to students＇ application in practical skills. The practical teaching of design of print advertisements course contributes to improving students＇ employment competitiveness, practical operating skills, innovative ability, organizing capability and manufac^ing ability and other comprehensive quali- ties. In the teaching, teachers should implement practical teaching activities with multi levels and multiple ways, inspire and guide students, and highlight the purposiveness and practicality of the practical teaching so as to achieve the combination of production, learning and research, and realize the marketization of the teaching.