日本文化产业投融资模式与市场战略分析

An Analysis of Investment and Financing Modes and Market Strategy of Cultural Industry in Japan

近年来,日本在"文化立国"战略的支持下,文化产业不仅已经成为国民经济支柱性产业,而且文化产业所占GDP的比重甚至已经可与汽车产业相提并论。探究日本文化产业异军突起的三大"神器",可将其归纳为多渠道的投资模式、创新性的制作委员会融资与知识产权担保融资模式,集群化、品牌化、产业链、技术创新、国际化与地方化等多元化的市场战略。

Recently, under the supports of culture - based country strategy, Japan＇s cultural industry has not only become the pillar industry of national economy but also is even comparable to automobile industry as far as concerned the ratio of cultural industry to GDP. The reasons for the emergency of Japan＇s cultural industry lie in multi - channel investment mode, innovative production committee financing and intellectual property rights guarantee financing mode, and diversification market strategies including clustering, branding, industrial chain, technology innovation, internationalization and localization. The relative successful experiences of the booming of cultural industry in Japan are worth considering for China.