摘要
基于两级传播的理论,对微博平台中意见领袖的新闻传播作用及责任进行分析,并对其中涉及的新闻伦理问题进行探讨。研究认为,正因为微博中意见领袖具有重要作用,所以应规范意见领袖传播信息的行为,遏制其对假新闻的推波助澜的作用。
Based on the theory of two-step flow communication, the roles and the responsibilities of opinion leaders in microblogs are analyzed and the journalism ethic issues involved are discussed. The conclusion is that due to the important roles of opinion leaders in microblogs, their behaviors in information transmitting should be regulated so as to curb the spreading of false news
出处
《长安大学学报（社会科学版）》
2013年第2期118-121,共4页
Journal of Chang'an University(Social Science Edition)
关键词
微博
意见领袖
两级传播
新闻伦理
microblog
opinion leader
two-step flow communication
journalism ethic
