摘要
2012年,零食坚果类产品的网上热卖现象令人瞩目。这一现象生动反映出农产品网络营销的巨大价值。为了更好地实施这一策略,政府应培育规模化的农产品企业,提高产品标准化程度和物流配送能力,并着力于电子商务平台的打造和维护。不仅如此,农产品生产者还应提升自我的品牌意识,合力推动农产品网络营销的进程。
In 2012,snacks and nuts sold very well online.This impressive phenomenon vividly show the huge value of network marketing of farm produces.To better carry out this strategy,the government should foster enterprises with large-scale production of farm produces,enhance the degree of product standardization as well as the ability of logistics to distribute goods and make efforts to build as well as maintain an e-business platform.Besides this,the producers should enhance their awareness of brand name to help push the development of network marketing of farm produces.
基金
安徽商贸职业技术学院院级科研项目(2011KYZ03)
关键词
农产品
网络营销
政府
农产品企业
品牌战略
farm produce
network marketing
government
enterprise selling farm produces
brand name strategy
