网络舆情危机产生原因及控制研究

An Analysis of the Causes and Control of Network Public Opinion Crisis

信息网络传播技术高速发展,网络已经成为舆论生成的发源地、信息传播的集散地、各种观点交锋的主阵地。各级政府在应对网络舆论时的一些观念和方法出现一些偏差时,直接导致了网络舆情危机发生。文章从网络舆情危机产生的原因,以及如何应对网络舆情危机这两个方面进行分析,以期能改善政府的舆论引导方式,重拾话语主导权并增进公信力。

With the rapid development of information network transmission technology,network has become a source of public opinions,exchanging center of information and battlefield of different opinions.Improper perceptions and methods for governments of all levels to cope with network public opinions will directly results in network public opinion crisis.From the perspective of the causes and countermeasures for network public opinion crisis,this paper makes an analysis of how governments can better supervise public opinions so as to regain power of discourse and increase credibility.