大型活动出行方式选择转变过程(英文)

Investigation on transformation process of trip mode choice for planned special events

旨在提出一种大型活动期间交通管理措施制定的决策方法来引导游客出行方式选择行为的转变.以2010年上海世博会为例,采用结构方程模型对不同阶段出行方式选择行为的动态作用机理及交通管理措施的实施效果进行了分析.基于目标导向的SP调查结果与目标值之间的差异和上一阶段调查反馈,对下一阶段的交通管理措施进行相应调整,直至最终达到预定目标.研究结果表明:通过交通管理措施的不断调整,世博会期间公共交通分担率达到88.6%.外地游客更倾向于选择直达的出行方式,同行者属性对游客出行方式选择具有重要影响.该研究方法可为未来大型活动交通管理措施的制定提供有效支撑.

This paper aims to provide a decision-making method for the transportation management strategies in guiding the transformation of trip mode choice during planned special events. The Expo 2010 Shanghai is taken as an example, and a structural equation model is employed to analyze the dynamic mechanism of trip mode choice behavior and the effectiveness of the transportation management measures at different stages. Based on the difference between the objective-oriented stated preference （SP） survey results and the objectives, together with the feedback from the previous stage survey, some adjustments on the transportation management measures are made in the next stage of the planning process until the objectives are eventually achieved. The results indicate that the adjustments on transportation management measures at different stages can effectively raise the transit share to 88.6%. Nonlocal visitors are inclined to choose nonstop modes of transportation and the companion attributes have the most significant effects on the trip mode choices of visitors. The research method is proved to be an effective way to support the decision making process of transportation management measures during planned special events in the future.