徐州市家用空调器分销渠道现状调研及创新渠道模式探析——以格力空调为例

Current Situation Research of Domestic Air Conditioner Distribution Channel in Xuzhou and Analysis of Innovative Channel Mode:Setting Gree Air-co as an Example

空调厂家在徐州的竞争日趋激烈,分销渠道的选择作为影响其销售业绩的重要因素,越来越受重视。各空调厂家都在不断地调整渠道策略,探索新渠道模式。珠海格力电器股份有限公司占据着中国空调市场一线品牌的领军位置。本文以珠海格力空调为例,分析徐州市家用空调器分销渠道现状,探析渠道创新模式。

Air conditioning manufaturers in Xuzhou are facing increasingly fierce competion. As an important inflluencing factor of sales performance, choosing of distribution channel is getting more and more attention. All air conditioning manufacturers are constantly adjusting distribution strategies and exploring new channel modes. Gree Electric Appliances, Inc. of Zhuhai is a leading company in Chinese air conditioning market. This article takes Zhuhai Gree Air-co as an example to analyse the current situation of air conditioner distribution ehaanel in Xuzhou and exolore channel innovation modes.