摘要
构建了网络各销售商之间正常销售的收益矩阵,利用演化博弈的原理及复制动态方法,建立了网络销售的演化博弈模型,为商家选择网络销售方案提供理论参考依据,并提出了合理化建议。
A game model between the normal and illegal sales of the sellers is conducted in this paper.The duplicative dynamic equations of these games are formulated and solved for stable solutions.Various evolutionary stable strategies are analyzed and some reasonable advices based on the evolutionary game models are proposed.
出处
《天津职业技术师范大学学报》
2013年第2期54-56,共3页
Journal of Tianjin University of Technology and Education
关键词
网络销售
演化博弈
复制动态方程
network marketing
evolutionary game
duplicative dynamic equation
