体育电子商务的发展现状与分析

An Analysis of the Current Situation of the Sports Electronic Commerce

本文重点阐述了电子商务对推动体育产业发展的巨大作用和电子商务对发展体育产业的特有优势,揭示了体育电子商务严重滞后的原因,在分析原因的同时提出了解决问题的对策。

On the basis of analysing the combination of the sports industry development and e - commerce, the author focuses on expounding the importance of e - commerce and its particular advantage in promoting the development of the sports industry, revealing reasons of the sports e - commerce lagging behind, and proposing relevant solutions.