关于出版社针对农业科技类图书发行的思考

Thought about distribution of agricultural science and technology books from the perspective of the publishers

随着现代农业的快速发展和国家惠农政策的陆续出台,相关出版社对农业科技类图书的出版发行工作愈发重视,尤其是近年来"农家书屋"工程的实施,使得农科类图书出版的品种和数量大幅增长。但是,其发行的现状与农村读者的要求尚有较大差距,同质化严重、发行渠道不健全等问题是制约该类图书发行的严重障碍。尝试从出版社的角度出发,针对农科类图书在发行工作中存在的问题提出一些解决对策和建议。

With the rapid development of modem agriculture and the publishing of a series of National policies for benefiting famers, increasing attention has been paid by the relevant publishers to the distribution of agricultural science and technology books. Moreover, with the implement of ＂Rural Study＂ project, types and quantities of published agricultural science and technology books have increased greatly. However, some problems such as the gap between the current publishing situation and the requirement of agricultural readers, serious homogenization and inadequate distribution channel have hindered the distribution of this kind of books. Therefore, in this paper, regarding the problems existing in the distribution of agricultural science and technology books, authors attempt to provide some suggestions through the present research from the perspective of publishers.