江苏动漫产业的发展分析与对策研究

Analysis and Strategy Study on the Development of Animation Industry in Jiangsu Province

首先从发展水平、产业格局和政策环境等方面剖析了江苏动漫产业发展的现状,之后运用SWOT分析方法着重对其发展中存在的优势、劣势、机会与威胁进行分析。在此基础上,提出了促进江苏动漫产业发展的对策,以求能够推动江苏动漫产业可持续发展。

Firstly, the article analyzes the current situation of animation industry in Jiangsu Province from the perspective of development, industrial pattern, and the policy environment. Then, it dissects the advantages, disadvantages, chances, and challenges in the current situa- tion of animation industry in Jiangsu Province by means of SWOT Mode. Based on these, the article finally puts forward strategies for promoting the sustainable development of animation industry in Jiangsu.