新媒体视野下大学校园文化建设

The Construction of the Campus Culture under the Horizons of the New Media

新媒体作为一种新型交往工具,改变了大学人的学习、生活和交往方式,也加速了大学人思想观点和价值观念变革。重视新媒体对校园文化的影响,结合新媒体环境下大学校园文化的变化和建设,重新进行有效创新。面对新媒体带来的机遇与挑战,需加强校园网络文化建设,利用新媒体信息传播优势,营造积极向上文化氛围,培养媒介素养并提升教师素质。

The new media is now used as a new tool for communication, which has changed the modes of the college students＇ learning, living and communicating. It also accelerates the transformation of their ideas of thinking and value. We must pay much attention to the influence of the new media on the campus culture; combine the changes of the campus culture under the new media and the effective innovation of the culture＇s construction. When meeting the opportunities and the challenges brought by the new media, we must strengthen the construction of the network culture on campus, use the advantage of transmitting the information through the new media, build the circumstances of positive culture and tightly grasp the quality of the media and promote the teachers＇ quality.