5Williamson,O.E..The Economic Institutions of Capital-ism:Firms,Markets,Relational Contracting[J].Australian Jour-nal of Management,1987,6(12):125-143.
6McKnight,D.H.,Choudhury,V.,Kacmar,C..Developingand Validating Trust Measures for E-commerce:An IntegrativeTypology[J].Information Systems Research,2002,13(3):334-359.
7Anderson,J.C.and D.W.Gerbing.Structural EquationModeling in Practice:A Review and Recommended Two-StepApproach[J].Psychological Bulletin,1988,103(3):411-423.
8Churchill,G.A..A Paradigm for Developing Better Mea-sures of Marketing Constructs[J].Journal of Marketing Re-search,1979,16(1):64-74.
9Ba,S.and Pavlou,P.A..Evidence of the Effect TrustingBuilding Technology in Electronic Markets:Price Premiumsand Buyer Behavior[J].MIS Quarterly,2002,26(3):243-268.
10Gefen,D..E-commerce:The Role of Family and Trust[J].Omega,2000,28(5):725-737.