浅论企业软实力在提升核心竞争力中的作用

Brief Discussion on the Effect of Soft Power in the Improvement of Enterprises Core Competitiveness

作为国有控股高速公路营运公司,企业核心竞争力的最终落脚点是人员素质和企业综合管理素质等软实力的竞争,文章围绕人力资源、党组织建设、企业文化等软实力资源,重点从队伍素质、作风凝聚力、品牌文化等三个方面对提升核心竞争力进行了研究。

As a State- controlled expressway operating company, the ultimate foothold of enterprise core competitiveness is competition of personnel quality and integrated management of enterprise, which called soft power. This article revolve around soft power resources such as human resources, party organization construction, enterprise culture; and study from three ways including quality, style of cohesion, brand culture on how to enhance the core competitiveness.