试论舆情的作用、特点、发展阶段及其引导——以西安城乡舆情为例

Role,Characteristics,Developing Stage and Guide of Public Sentiment:Case Study on Xi'an Urban and Rural Public Opinion

当前的中国正处于经济社会转型期,舆情问题研究在社会建设中具有重要作用,随着西安国际化大都市的建设与发展,舆情赖以生存的传播渠道急剧扩张。西安城乡舆情发展分为情绪舆论浪潮、理性认识和感性认识的博弈、理性认识的认同和扩展等三个发展阶段,可以运用熵理论采取及时地通过多种媒介发布准确信息、建立政府与大众之间的社会信任机制和相互信任关系等有效措施来理性地进行引导。

The research of public sentiment plays an important role in social construction, during the economic and social transformation in current China. While Xi＇an is developirtg as an international metropolis, communication channel, the survival of public sentiment, expanded rapidly. Development of public sentiment in urban and rural area of Xi＇an is divided into three stages ： the tide of emotion, game of rational and perceptual knowledge, and rec- ognition and expansion of rational knowledge. Public sentiment could be guided by timely dissemination of accurate information through multi - media, according to entropy theory, to establishment government - the public mutual trust social relations and mechanism.