韩流与“亚洲”想象

Korean Wave and the Imagination of Asia

针对韩流文献在解读韩流现象时对"亚洲"一词的高依赖度,来解读"亚洲"在韩流跨文化传播现象中的意义与使用。借用Appadurai的文化想象概念,提出韩流中的"亚洲"是一种主观建构的地缘文化想象,用以处理不同文明对撞时的困惑与矛盾,更是韩流引起区域内共鸣,得以跨文化流行的重要文化元素。

This paper examines the idea of'Asia'in the current studies of Korean wave.Drawing on the concept of'Cultural Imagination'by Appadurai,this paper argues that the idea of 'Asia'in the academic discourse of Korean wave is a constructed geo-cultural imagination rather than a geographic idea of 'Asia'.As the key element that promotes the international popularity of Korean wave,the imaginary'Asia'embodies the confusion and confrontation of different civilizations in the contemporary Asian countries and regions.