特色体育赛事对西部城市品牌提升的凸显效应—以兰州国际马拉松赛为例

Features Sporting events to Enhance the Western City Brand to Highlight the Effect

通过对具有鲜明特色的体育赛事探讨,研究体育赛事对于城市发展的影响,尤其是对西部城市品牌提升的影响。以兰州国际马拉松赛为例,其鲜明特色体现在地域、文化等方面;对于城市品牌提升的凸显性效应体现在城市影响力和知名度;赛事文化与独特地域文化结合产生的强大吸引力;推动城市功能的发展完善:促进城市经济,尤其第三产业的发展;社会软环境的提升。但是我们要注意保持特色赛事的良性、可持续性发展,防止"赛后倦怠"。

The distinctive feature of sports study,study of sports competitions for the city development,especially on the west city brand effect.Taking Lanzhou International Marathon as an example,its distinctive features embodied in the region,culture and other aspects;for city brand prominence effect is reflected in the city ＇s influence and popularity;sports culture with unique local culture combine,have a powerful attraction;promote the city function development： promoting city economy,especially the tertiary industry development;social software environment improvement.But,we should pay attention to maintaining the characteristics of sustainable development,the benign competition,prevent＂ after the game burnout＂.