贵州高校大学生网络消费道德的实证研究

Empirical Research on the Network Consumption Moral of Guizhou College and University Students

大学生作为网络消费的主体力量,其网络消费道德影响着网络社会的发展。通过调查发现,网络消费成了大学生的主流消费形式,但存在着消费结构失衡、消费金额偏高、消费认识不清等道德失范问题,其影响因素主要有家庭、学校、社会和大学生自身,可以从转变家庭观念、强化学校教育、加强社会引导、提升学生德行四条途径予以教育和规范。

College students are the main force of network consumption, and their network consumption ethics influence the development of network society. The survey found that network consumption has become college students＇ mainstream consumption method, moral anomle such as unbalanced consumption structure, the rather great amount of consumption, misunderstanding in consumption, however, still exist. Since the influencing factors of the problems are family, school, society and students themselves, we can educate and regulate students＇ consuming behaviors by four approaches such as changing family concepts, strengthening school education and social guidance, and enhancing students＇ moral and conducts.