卡通旅游纪念品的特点与发展策略

The Features and Development Strategies for the Tourist Cartoon Souvenirs

卡通,是一种富有较强娱乐性的动漫文化形式,包含了形象设计和影视作品等多种视觉展示途径,它具有较强的娱乐性和亲和力.而旅游纪念品作为一种旅游衍生品,目前在国内的发展出现了高度相似化的困境,需要有新鲜感的产品形式来获得消费者的认同.以卡通的手法打造旅游纪念品的思路,则是一条新道路.

Cartoon, which includes the image design and video works and other visual display means, is a rich strong entertaining cultural product with strong entertainment and affinity. And as a tourist souvenirs derivative, currently there has appeared highly similar plight for the need in its development in our country. There is a need for fresh product forms to gain consumers＇ recognition. It is a new idea to develop tourism through making cartoon tourist souvenirs.