“一主多元、四位一体”高职文化品牌建设基本模式的探索——以青岛职业技术学院为例

Exploration on the Basic Construction Pattern of Higher Vocational Culture Brand of "One to Many , and Four in One" : Exemplified by Qingdao Technical College

文化品牌建设是当前青岛职业技术学院一项重要而紧迫的任务,结合高等职业教育的特征,构建以大学文化为主线,融合传统文化、区域文化、产业文化等"一主多元"文化品牌内涵和以精神文化、环境文化、管理文化、行为文化为主构成的"四位一体"文化品牌内容,形成"一主多元、四位一体"的高职文化品牌建设的基本模式,试图为高职院校校园文化建设提供一种借鉴思路。

Currently,the culture brand construction is an important and urgent task for Qingdao Technical College. Combined with characteristics of higher vocational education, QTC has created the basic construction pattern of higher vocational culture brand of ＂One to Many and Four in One＂. The connotation of the culture brand of ＂One to Many＂ is to take construction the university culture as the main line and to combine traditional culture, regional culture and industry culture as the supplement. The content of the culture brand of ＂Four in One＂ is composed mainly by the spiritual culture, envi- ronmental culture, management culture and behavior culture. The basic culture brand construction pattern of ＂One to Many and Four in One＂ can be a reference for campus culture construction of higher vocational colleges.