对俄贸易电子商务交易平台中文搜索引擎营销研究

Search Engine Marketing in Chinese for E-commerce with Russia

随着俄罗斯加入世界贸易组织,中俄贸易关系不断深化,加之电子商务的广泛应用与发展,都进一步促进了中俄双边贸易的发展,这就给作为21世纪贸易活动基本经济形态的电子商务带来了进一步的发展机遇。我国目前有中华企业信息网俄贸通、莫斯特中俄贸易网、中俄商务网、中俄贸易网等多个对俄贸易电子商务交易平台(以下简称交易平台),为了提高这些交易平台的知名度,必须采取相应的推广与营销方式。本文分析了交易平台搜索引擎营销现状,从搜索引擎营销的角度研究如何建设与管理交易平台。提出关键词策略、链接策略和搜索引擎推广策略,成功的搜索引擎营销对交易平台的建设与推广具有重要意义。中俄贸易电子商务交易平台有多种中文搜索引擎营销方法,而中文搜索引擎营销是目前为止最为成熟的一种网络营销方法,是提升交易平台排名获取客户资源的最好的方法之一,做好中文搜索引擎营销将会大大促进交易平台的建设与发展。

As Russia access to the WTO,the relationship of Sino-Russian trade become more and more deeper.Additionally,the wide application and development of e-commerce further promote the development of Sino-Russian trade.That will have a further opportunity to develop the e-commerce as a basic economic morphology in 21st Century.Currently,China has some e-commerce trade platforms in Sino-Russian trade（hereinafter referred to as ＇trading platform＇）,such as the website of China Enterprise Information Network Russian trade,Most Sino-Russian trade,Sino-Russian business trade,Sino-Russian trade and so on.We should take some corresponding promotion and marketing measures to enhance the reputation of the trading platforms.In this article,we analyze the current situation about the trading platform search engine marketing and search on how to construct and manage the trading platform from the perspective of the search engine marketing.Mainly includes： keyword strategy,linking strategy and search engine promotion.Successful search engine marketing is of great significance to the construction and promotion of the trading platform.It was Sino-Russian trade e-commerce that has many Chinese search engine marketing methods.Furthermore,the Chinese search engine marketing is by far the most mature method about e-marketing.It is also one of the best ways to ascend trading platform and obtain customer resources.Chinese search engine marketing will do well to the constructing and development of trading platform.