摘要
统观我国整个瑜伽产业的发展现状,已经取得了众多成果,形成了多样的瑜伽经营机构和各色瑜伽产品,但仍然存在一些不足,诸如营销策略单一、瑜伽教练素质良莠不齐等。但作为一个新兴产业,瑜伽产业仍有广阔的发展前景,只需要进行合理改善,仍能取得良好发展。
Yoga industry in China has generally achieved many achievements, and formed various marketing organizations and yoga products, but there are also some shortcomings. As a new industry, yoga industry has a wide development prospect, so it can still achieve wonderful development through proper improve- ment.
出处
《科教文汇》
2013年第18期105-106,共2页
Journal of Science and Education
关键词
现代瑜伽
营销策略
发展前景
modern yoga
marketing strategy
development prospect
