药品营销策略的探讨

Discussion on pharmaceutical marketing strategy

随着我国经济社会的快速发展,人们对于健康保健的需求日益增加,药品市场迅速发展,越来越多的医药企业进入药品市场,竞争日益激烈,也有一些知名的企业因经营不善而退出。本文结合目前市场发展形势,并结合药品区别于一般商品的特殊性对其营销策略进行探讨。

With the rapid development of economy and society,the health care demand is increasing.More and more pharmaceutical enterprises are entering the pharmaceutical market,so the competition is becoming increasingly fierce,some well-known large enterprises are broken because of mismanagement.This paper combines with current develop ing situation of the market and the difference of the drug from the general commodity to carry on the discussion about its marketing strategy.