日本动漫作品中的女性“萌”系形象

The Cultural Connotation of Moekko in Japanese Anime

近年来,日语固有词汇"萌"作为一种独特的日本文化现象受到广泛关注。日本动漫文化及其同人志和衍生产品已经成为了青年消费文化的一个组成部分。随着日本动漫作品的日益风靡,萌系形象的特征成为代表女性魅力的符号之一,是青年亚文化群体在承继和抵抗的"拼贴"作用下产生的一种独特的亚文化风格。同时,对女性萌系形象的Cosplay与亚文化群体的文化理想之间存在着一种"异质同构"。美少女游戏的"虚构场景体验系统"模式使亚文化青年在想象的层面上解决在现实中始终隐藏的或无法解决的矛盾。

For the past few years,the Japanese slang word 'Moe' is widely concerned as a unique Japanese culture phenomenon.The Japanese anime culture with fanfiction and derivative products has become an integral part of the youth consumer culture.In this thesis,il will tap the cultural con-notation of moekko by the analysis of moekko's establishment and changes,and intends to find the survival dimension and value orientation of youth subcultures.The moekko has become a symbol of femininity.It is also a unique subculture style produced in a collage effect which contains inheritance and resistance simultaneously.In the meantime,there is a kind of 'isomorphism' existed in the behavior of moekko cosplay and the subcultural groups' cultural dream.The 'fictional scene experience system' of girl game makes the subcultures resolve the real-world problems or contradictions by imagination.