摘要
随着互联网在我国的迅速普及,对传统学术期刊的出版和发行提出了严峻挑战.为了应对传统学术期刊在网络时代所遭遇的挑战,提出了要转变思路,通过坚持阵地意识、实施品牌战略、建立立体化的信息交流平台、实行专家战略、刊物尽早上网等措施,提高传统学术期刊的核心竞争力.
Rapid popularization of internet in our country puts forward severe challenge to pub- lishing of traditional academic journals. In order to cope with the challenge which traditional aca- demic journals face in network age, this paper puts forward that we should change thoughts to improve core competitiveness of traditional journal academic journals by adhering to position awareness, implementing brand strategy, establishing stereoscopic information exchange plat- form, implementing expert strategy and publishing online as soon as possible.
出处
《江苏建筑职业技术学院学报》
2013年第2期64-66,共3页
Journal Of Jiangsu Vocational Institute of Architectural Technology
关键词
网络时代
传统学术期刊
核心竞争力
品牌战略
信息交流平台
network age
traditional academic journal
core competitiveness
brand strategy
information exchange platform